The Rosé Revival: Make Friends with Pink

Summer has arrived. It’s time to soak in the vitamin D and find some refreshing things to drink. Can we interest you in a glass of rosé? Even just looking at it, the pink-hued wine soothes the mind before it hits the body. It’s cool, it’s pretty, it’s versatile. And its alcohol levels are restrained so you won’t lose your head. Join me on a journey as we explore why rosé wine is a delicious choice and an essential part of the wine lover’s summer experience.

Pleasure in the Glass.

When the sun blazes, we all seek a refreshing break. Enter rosé wine. It’s a simple  of cool relief! Crafted from an array of grapes like grenache, syrah, pinot noir —or kékfrankos here in Hungary— rosé boasts a flavor profile that hovers close to that of many popular fruit juices. Picture bursts of ripe strawberries, the juicy allure of watermelon, and the tangy zest of citrus streaking along your palate. With its vibrant acidity and luscious fruit notes, rosé revitalizes your senses like an essential summer breeze. When it’s hot out, do you really feel like downing drinks with high abv? Rosé lets you have a mild adult drink and helps dampen the heat wave. 

Drinking wine from a Porrón

It goes with "almost" everything

Versatility cannot be appreciated enough. Rosé is a dependable companion, capable of cozying up to many a culinary adventure. From crisp salads to rich seafood and fire-grilled meats, rosé effortlessly pairs with many flavors. Its balanced acidity cuts through creamy sauces. The fruit-forward character create harmonious connections with smokey BBQ fare. People who mock rosé only do so because of preconceptions. They don’t really give it a chance. Rosé bridges the gap between red and white wines. So whether you’re hosting a laid-back picnic or indulging in a gourmet feast, let rosé be your seasoning, nudging every bite into a celebration of summer flavors.

“I love rosé on a terrace in the summer. Normally I would avoid wine for lunch, but rosé works. Lower alcohol, vibrant acidity, really great with a roasted goat cheese salad.”

Rosé is Social

Summer is all about creating cherished memories with friends and family. Rosé is a catalyst for fueling unforgettable gatherings. Its inviting color and elegant presentation add a touch of sophistication to any social soiree —everything from picnics in the park to sunset beach parties. And rosé loves to dress up! Serve it in classic stemmed glasses or trendy stemless options. It even works well mixed into creative wine cocktails. Plenty of options! Feel free to modify the chill level to suit your preferences, perfect for those balmy summer evenings. These days I’ll even pop some ice cubes into my glass. No problem, it’s not a sin. With rosé in hand, you effortlessly elevate your gatherings, bringing fun and sophistication together.

Embracing the Rosé Lifestyle

There’s something magical about rosé that represents the essence of summer fun. Its vibrant color reflects a carefree spirit, inspiring us to slow down and relish life’s simple pleasures. Imagine lounging by the pool, a glass of chilled rosé in hand, or enjoying a beachfront picnic as the setting sun paints the sky red. Rosé seamlessly weaves into these idyllic moments. Moreover, the growing popularity of rosé has unlocked a world of exploration. From different styles to unique winemaking techniques and regional variations, rosé invites you to embrace wine and continue expanding your oenological horizons.

Rosé for everybody

As summer unfolds, give rosé a chance to be your go-to drink. Its refreshing allure, versatility in pairings, ability to enhance social gatherings, and embodiment of the wine lover’s lifestyle will brighten your days with a fresh outlook. Nobody is too good to drink pink. 

Mark Csepreghy

Writer & Blogger

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Hello from MARK & kristóf

Two guys opening a wine bar in Budapest. We have wine backgrounds but we appreciate the full alcohol macrocosm. Join us on our journey into the depths of the world’s drink. 

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